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PODS Awarded in Trademark Suit Against U-Haul


PODS Inc., a provider of moving and storage services, was awarded damages in excess of $60 million in a trademark case it brought against U-Haul International Inc.

A jury in federal court in Tampa, Florida, yesterday found that U-Haul’s use of “pods” and “pod” infringed the Clearwater, Florida-based company’s trademarks.

PODS filed the suit in July 2012. It said the “PODS” trademark was an acronym for “portable on demand storage,” and that the suit was filed after talks over a possible acquisition by U-Haul fell through.

U-Haul then began competing unfairly, PODS claimed, by offering comparable services under its U-Box brand, and using the word “pod” in its advertising.

The jury agreed that PODS’ trademarks had become famous in the U.S., and that the company was harmed by U-Haul’s use of the term.

The jury also determined that the infringement was deliberate.

The case is PODS Enterprises Inc., v. U-Haul International Inc., 9:12-cv-01479, U.S. District Court, Middle District of Florida (Tampa).


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